Prime Real Estate

Pretoria · Outreach & Operations

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6-step sequence

For Example Owner Demoperson· all steps pre-generated in Tielman's voice

T1 · Day 0 · Cold open

Subject
Quick note
Body
Hi Adriaan,

Honest question — are you trying to maximise price, or maximise certainty?

After 21 years, the equity in a property like yours is significant, and the difference between a well-run sale and a poorly positioned one in this part of Pretoria can be R 500,000 or more. Most owners don't get a second chance to find that out.

I've helped a few long-tenure sellers here get considerably more than their first agent quoted. Worth a 10-minute call this week?

Tielman

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Tielman · Prime Real Estate

If you'd rather not hear from me, just reply with "stop" or "unsubscribe" and I'll remove you immediately.

T2 · Day 3 · Bump

Subject
Quick note
Body
Hi Adriaan,

Following up on the note I sent a few days ago.

Selling after 21 years is a big decision, and I know the valuation question is often the sticking point. I'd rather give you a straight answer on what the market looks like right now than leave you guessing.

Worth a quick chat?

Tielman

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Tielman · Prime Real Estate

If you'd rather not hear from me, just reply with "stop" or "unsubscribe" and I'll remove you immediately.

T3 · Day 7 · Value-add

Subject
This part of Pretoria — worth knowing
Body
Hi Adriaan,

One thing I'm seeing in this part of Pretoria right now: properties in your value band are taking longer to sell through traditional listings, but the ones that go through a structured auction process are closing faster and, in several cases, above the asking price.

The reason is buyer competition. It's a different dynamic entirely.

Happy to send the full picture if useful.

Tielman

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Tielman · Prime Real Estate

If you'd rather not hear from me, just reply with "stop" or "unsubscribe" and I'll remove you immediately.

T4 · Day 14 · Social proof

Subject
Recent result — might be relevant
Body
Hi Adriaan,

Sold a large residential property in a comparable Pretoria suburb last month — long-tenure owner, similar value band. Hammer price came in at R 11.4 million, which was R 900,000 above the owner's original expectation.

The difference was positioning and the right buyer pool in the room.

Curious whether your situation is similar. Happy to talk through it if so.

Tielman

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Tielman · Prime Real Estate

If you'd rather not hear from me, just reply with "stop" or "unsubscribe" and I'll remove you immediately.

T5 · Day 21 · Final

Subject
Last note from me
Body
Hi Adriaan,

This will be my last note unless I hear back.

If the timing isn't right, I genuinely understand — 21 years is a long time and a sale like this deserves the right moment. If that moment comes, you have my details.

If now is closer to the right time than you've let on, I'm still happy to have a straightforward conversation about what your property could realistically achieve.

No pressure either way — let me know if it's worth a chat.

Tielman

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Tielman · Prime Real Estate

If you'd rather not hear from me, just reply with "stop" or "unsubscribe" and I'll remove you immediately.

T6 · Day 35 · Breakup / nurture

Subject
Closing the loop
Body
Hi Adriaan,

Closing the loop on my end. Wishing you well with the property — 21 years is something to be proud of.

If anything changes down the line, you have my details. I'll leave it there.

Tielman

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Tielman · Prime Real Estate

If you'd rather not hear from me, just reply with "stop" or "unsubscribe" and I'll remove you immediately.