Prime Real Estate

Pretoria · Outreach & Operations

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6-step sequence

For Hurter Philip Theunissen· all steps pre-generated in Tielman's voice

T1 · Day 0 · Cold open

Subject
Quick note
Body
Hi Theunissen,

Honest question about your property — are you trying to maximise price, or maximise certainty?

After 16 years of ownership, the equity you've built is real. The risk now is leaving it on the table by going through the wrong channel at the wrong time. I work with sellers in this part of Pretoria where that gap between a good price and a great one is often just a matter of process.

Worth a 10-minute call this week?

Tielman

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Tielman · Prime Real Estate

If you'd rather not hear from me, just reply with "stop" or "unsubscribe" and I'll remove you immediately.

T2 · Day 3 · Bump

Subject
Quick note
Body
Hi Theunissen,

Following up on the note I sent a few days ago.

Sixteen years is a long hold. When owners at that stage come to market, the price outcome usually hinges on one or two decisions made early in the process — and most agents don't flag them upfront.

Happy to walk you through what those are. Worth a quick chat?

Tielman

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Tielman · Prime Real Estate

If you'd rather not hear from me, just reply with "stop" or "unsubscribe" and I'll remove you immediately.

T3 · Day 7 · Value-add

Subject
Quick note
Body
Hi Theunissen,

One thing I'm seeing in this part of Pretoria right now: properties above R 9 million are sitting longer on conventional mandates — often 90 days or more. That time on market has a cost. Buyers start asking why it hasn't moved, and the negotiating position weakens.

The auction route compresses that timeline to under 30 days in most cases, with a reserve that protects your floor.

Happy to send the full picture if useful.

Tielman

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Tielman · Prime Real Estate

If you'd rather not hear from me, just reply with "stop" or "unsubscribe" and I'll remove you immediately.

T4 · Day 14 · Social proof

Subject
Quick note
Body
Hi Theunissen,

Sold a large residential property in a comparable Pretoria area last month — hammer price came in at R 11.4 million, 18 days from listing to close. The owner had been quoted R 9.8 million by two conventional agents.

That R 1.6 million difference is the kind of thing worth a conversation about.

Curious if your situation looks similar — no pressure either way.

Tielman

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Tielman · Prime Real Estate

If you'd rather not hear from me, just reply with "stop" or "unsubscribe" and I'll remove you immediately.

T5 · Day 21 · Final

Subject
Quick note
Body
Hi Theunissen,

This will be my last note unless I hear back.

You've owned this property since 2010 — the timing of how and when you exit that position matters. If now isn't the right moment, I genuinely understand. I'm happy to circle back in 60 days.

If it is the right moment, I'd rather you have the full picture before you commit to any route.

Tielman

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Tielman · Prime Real Estate

If you'd rather not hear from me, just reply with "stop" or "unsubscribe" and I'll remove you immediately.

T6 · Day 35 · Breakup / nurture

Subject
Quick note
Body
Hi Theunissen,

Closing the loop on my end. Wishing you well with the property — 16 years is a significant hold and I hope the outcome reflects that.

If anything changes, you have my details.

Tielman

—
Tielman · Prime Real Estate

If you'd rather not hear from me, just reply with "stop" or "unsubscribe" and I'll remove you immediately.